What does our
creative process
look like?

We follow our process of define, design, deliver. To provide both flexibility and momentum.

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Define

Defining the challenge is the most important part of the process. Everything else sits down stream from this point, so we take time to ask the right questions to ensure we solve  the right problems.

We listen, analyse and research to articulate clear strategy, shared objectives and detailed deliverables.

Example:
Market Positioning

Where in the market do you sit relative to the competition, what is the appropriate proposition for your audience?

Maybe you need a way to express an existing brand on social media channels, or you’re expanding your product / service range and need brand evolution to accommodate these changes. 

Perhaps the solution is an advertising campaign or website, or even an entire brand built from scratch? No matter the challenge, the start point is always the same: Interrogate the problem. 

Where are we, and where would we like to go? State these coordinates, then validate the purpose of that journey with research. Set parameters to ensure deliverables are fit for purpose & built for results.

Design

Our designs are grounded in concepts which both authentically express the brand and speak to its shared objectives. 

Carefully thought through design systems ensure we can create engaging and impactful communication assets built with function and purpose which can be applied across multiple media platforms and tailored to your target audiences.

Example:
OOH Advertising

Whether it’s on or offline
communications, creative visual design has to make the moment you get with your audience count.

Ultimately, we express a brand in three ways; offline in the physical world, online in the digital world and then with the application of video and motion in the latter. 

Each discipline has its own principles and best practice, and each project it’s own objectives, but at their core the objective is the same. The goal is to develop a value-lead creative suite of assets that generate impact and articulate a strong brand message and sentiment. 

Deliver

It is said an idea is only as good as its execution. We take great pride in delivering solutions that will generate impactful results to your business.

Whether online, print media or creating event activations we carefully deliver for maximum impact.

Example:
Social Plan

Identify your content pillars and mix in your sales posts with dialogue starters to give the brand depth and character.

Nation & James have a broad marketing and business network and a tonne of experience from creating our own brands and taking them to market.

We know first-hand the endurance required to make your marketing budget work harder and lean on our decade of events and brand activation experience to deliver big compelling ideas that generate brand stand-out and multidisciplinary creative solutions.