After our initial consultation with the client we laid out our visual direction analysis.
We wanted a core brand mark that used expressive nonuniform typography to best project the individual and creative nature of our brands protagonist.
After much exploration of what our supporting graphics and visual system might be, we landed on a typographical solution inspired by the ‘punk’ graphic design trends of the early 90’s.
The abstraction of letterforms themselves build up alongside illustrations & rough textures for a raw, grunge composition.
“We’d been to an agency for a can design previous to Nation & James and were really disappointed with the results. Miles and David really opened our eyes to the value of an engaging story and message to form the foundations of our approach.
As for the final can design we think that speaks for itself.”
- Saf Ali, Co-Founder Dona Sofia
It was clear from the start that not only was the previous packaging letting a good product down, but there had also been no consideration as to how their audience were supposed to relate to and connect with the brand.
In The Four Cats, a cultural gem of Barcelonas gothic quarter, Dona Sofia would curate events and host parties that were seminal in birthing the cities strong contemporary artistic roots.
As CBD products floods into the UK market, our audience of trails blazers and early adopters can rally round a figure of individuality & self expression.