Work Safe.

Cleenol challenged us to create a new breed of cleaning products to be recognised as the force of industrial cleaning in this modern age. Ultimately we needed to develop a product that gets noticed, cuts through the noise with impactful and meaningful messaging to gain trust with the target audience.

visual identity
brand guidelines

Our research phase searches for examples of visual language that can inform our design, we are then able to walk clients through potential avenues of exploration, and discuss the merits and or / restrictions of said routes.

For Steritec there was a clear desire to utilise a clean, minimal, almost medical aesthetic that positioned the brand for facility managers looking for a professional application.

“Nation and James have been a key player in a
wider look at Cleenol's future direction. We have
altered our brand architecture to allow for some top
selling products to step out from directly under the
Cleenol umbrella and be expressed in new and
exciting ways. Steritec is on such example and we
can’t wait to show it to the world.”

- Sam Cleenol, CEO Cleenol

Cleenol were provided with an in depth guidelines document and toolkit to inform their in-house design team on how to express the brand across various platforms and applications.

From packaging & corporate literature to advertising, web & social, they now have the tools to deliver internal & consumer comms consistently and with impact for many years to come.

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