Interrogating the WAMFC style guide, we first had to agree with The North Face on our key messaging & visual components.
Using the bold typographical format we assigned each city a colour and hero image, introduced secondary and tertiary type styles for the location and event information, and then created a system which would link our activations to the key ‘multi language tiles’ of the WAMFC campaign.
For print applications, our hero images would overlay these tiles in a contemporary Asymmetric composition, whilst for digital application these tiles would appear at the start of our content and create an intro reveal.
From paper mock ups, to production spec 3D renders, the N&J team conceptualised a design that maximised climbs for different levels of ability, met the functional requirements of the production and logistics teams, and also the commercial needs of the client.
It was our combined vision and practicality, realised beautifully with top spec 3D renders that lead to our events team winning the tender for this activation.
“We know Justin and Miles well from various projects together with BIGGER. This was the first time they asked to pitch for the marketing collateral too.
They really stepped up to the plate with a great suite of assets across three of our key markets.”
- Marco Mombelli, Brand Experience Manager
As well as online promotion leading up to the event, we also made sure to capture photography and video footage to edit and serve online across the instagram accounts of the respective territories, ensuring the impact of the event and spirit of the WAMFC campaign was witnessed by many more then just those who attended.