World leading and independently owned insurance group Hyperion have truly defined themselves as a maverick within the insurance industry. To celebrate their Twenty-fifth anniversary Nation & James were appointed to help create a memorable experience and celebrate the achievement and successes of their employees.
To celebrate 25 years of growth and hard work from a passionate community Hyperion commissioned Nation & James to create a visual identity for the anniversary which spoke to the hard work and dedication of employees through various charitable challenges and volunteering associations.
With the anniversary milestone at the heart, we de-constructed the Hyperion logo to form the number 25 in a bold geometric take on Roman numerals, each colour representing a division of the business.
The concept married up with the sentiment of 'limits are an illusion' inspired by the achievements of the Hyperion employees who over the years had completed various physical endeavours to raise over 1 million pounds for various charities.
It was imperative that we included highlights from employees who had completed great achievements across the campaign artwork and identity.
This included a photoshoot to capture employees within their chosen fundraising activities and hero them across print media. We treated the imagery for consistency and contrast and by placing it within our geometric XXV creating a visual metaphor of limits employees pushed through to reach their goals.